BRAND LAUNCH MENTORSHIP

This is a premium mentorship for serious brand owners who want real results, not just advice. It's perfect for those ready to take action but want expert eyes on their strategy, accountability in their progress, tailored guidance, and feedback along the way.

Duration: 2 months minimum

What is it? A tailored mentorship program for fashion entrepreneurs ready to launch with clarity, confidence, and strategy.

Perfect for: Fashion founders and designers ready to launch their brands

Please note: To provide quality service and personalized 1:1 attention, only a few spots are made available quarterly for this program.

Eligibility to Apply

Before you apply, please make sure you meet the following criteria:

✔️ You are 18 years of age or older
✔️ You are serious about building your fashion brand—no dabblers, dreamers, or hobbyists
✔️ You are ready to show up, follow through, and do the work
✔️ You have the time and capacity to commit to weekly calls, assignments, and brand development tasks
✔️ You are open to expert feedback and willing to implement the strategies
✔️ You have or are actively building a product-based fashion, accessories, home, beauty, or lifestyle brand

✔️ You are ready to invest in the tools that build smarter systems, stronger positioning, and sustainable growth

This program is for dedicated founders ready to stop guessing and start building with clarity, confidence, and intention.

If you're not ready to invest the time, energy, and focus, this probably isn’t for you. But if you are... let’s make some magic!

IMAGINE GOING FROM...

Having a big vision but no idea where to begin—stuck Googling suppliers, packaging, and business plans late into the night…

To having a clear roadmap, trusted resources, and expert guidance guiding your every step from idea to launch.

Wasting time second-guessing every decision—colors, logo, product idea—because you’re afraid of getting it wrong…

To being given industry insight backed by proven strategies, data, and brand clarity that sets you apart from the start.

Launching products without knowing how many you'll sell or who you're really marketing to…

To confidently launching with pre-orders, waitlists, and a brand voice that turns browsers into buyers!

Deliverables & Breakdown

Initial Onboarding Strategy Session (90 Minutes)

  • Brand goals, concept clarity, and business readiness assessment

  • Identify the biggest challenges, opportunities, and immediate action steps

  • Develop a custom roadmap based on your stage and priorities

Weekly Private 1-hour Mentorship Calls (Total: 8 Calls)

  • Progress check-ins, guidance, and decision-making support

  • Feedback on product development, branding, or marketing as needed

  • Personalized action plans after each call

Access to Templates & Resources

  • Brand development worksheets

  • Go-to-market planning tools & resources

  • Timelines, launch checklists, or templates

  • Industry recommendations and network

  • Fashion Business Plan Template

Telegram Access During M-F Business Hours (Optional Add-on)

  • Ongoing support via Telegram during business hours (response time: 24 hrs)

  • Great for quick questions, feedback, and mindset support between calls

  • +$200 add-on

Final Wrap-Up Call (15 Minutes)

  • Recap of accomplishments

  • Refinement of long-term plan

  • Feedback and next-step recommendations

INVESTMENT

With other coaches: $4000-6000/2 months

With me: $3000

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. 

Read the mentorship agreement before proceeding.

APPLY FOR APPROVAL

“Juanita was fabulous! She is extremely knowledgeable about the industry. You can also tell that she is passionate about what she does. I have a limited background in the fashion industry and she provided very detailed guidance on launching my brand. Utilizing her advice, I felt confident to move forward with my idea.

Five years later, I am still working with her on growing my brand. Hire her! You won't regret it."

Molly C., VAI SWIM

FAQs

Still have questions?

  • This program is ideal for serious fashion, beauty, or lifestyle brand founders who are preparing to launch or refine their business strategy.

  • This is an ongoing, hands-on mentorship where we work together over 8 weeks. You'll receive guidance, feedback, and accountability—not just one-time advice.

  • No. Don't worry. The truth is, most of my clients are not from the industry. Which is why I started FBS.

  • Yes. Designers and students have the creative talent and some product development know-how. How I bring value is filling in the gaps from the business and strategy side.

  • This program is designed for committed clients. While it offers flexibility, it’s structured to keep you on track and ensure a seamless experience for you and other clients.

    Missed calls can be rescheduled once with a 24-hour notice. As for pauses, I understand that life happens. So pauses are only permitted under extreme circumstances.

  • No. Due to the high-touch nature of this mentorship, all payments are final and non-refundable once the program begins.

  • Yes. Light support is available via Telegram during business hours at an additional cost. Full coaching conversations are reserved for our scheduled sessions.

  • No. That’s what this program is for. You just need a clear concept/idea and full commitment to building your brand seriously. We’ll develop your strategy and develop your brand together.

    If you have your business already registered, that’s great! We can kick off the development process being further along.