WELCOME TO THE LOUNGE
Building strong brands for fashion & beauty owners
Brand building & strategy for founders and designers who are ready to build a profitable brand, develop a loyal customer base, expand their reach and scale to new heights.
You have too BIG of an opportunity to have too SMALL of a plan
Would You Like to?
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Connect With Customers
Problem: You want to wake up to sales notifications every day and own a profitable brand that people love.
Solution: I’ll help you understand how to build a brand that stands out and connects with your target audience.
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Achieve Success
Problem: You’ve seen how other brands are taking off and are eager to learn how to achieve similar success.
Solution: With proven strategies and insider industry knowledge, I’ll guide you in transforming your brand into the next big success story.
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Build Your Brand
Problem: You’ve tried different tactics on your own or with other teams but still are not where you want to be.
Solution: I specialize in turning scattered efforts into a cohesive, data-driven strategy that delivers real, measurable results.
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Increase Sales
Problem: You’ve achieved some success and are ready to scale your brand and business to newer heights.
Solution: I’ll provide you with the tools and strategies to scale your brand confidently—while maximizing growth and profitability.
Think of me as your business mentor, Brand Strategist, Advisory board Member, fashion Industry guru, or entrepreneurial therapist…
HOW I CAN HELP
I’m a Designer
Who’s Designed For Celebrites
With my design expertise, I bring a deep understanding of product development—transforming your creative vision into high-quality, market-ready collections that sell.
I’m a Marketer
Who Has Managed An Agency
I help fashion brands establish a competitive edge by utilizing data-driven marketing and branding techniques that capture attention and generate sales.
I’m a Strategist
Certified Lean
Six Sigma
I combine creativity with business acumen to provide innovative strategies and customer-focused growth initiatives that position your fashion business for long-term success.
MY SERVICES
Ways to work with me
Whether you're brainstorming, launching, rebranding, or scaling, I’m here to guide you every step of the way.
Coaching
1:1 Consultations
Brainstorming
Mentorship
VIP Hotline
Brand Strategy
Positioning
Brand Strategy
Digital Audit
Visual Identity
Messaging
Content Creation
Education
Mini Courses
Masterclass
Live Socials
Webinars
My 5 step process to build & scale your brand
The Brand Facelift
Diagnose
1
We kick things off with a deep dive into your current brand presence—what’s working, what’s falling flat, and what’s missing entirely.
Strategize
2
Next, we get crystal clear on your brand story, target audience, and market positioning while refining your messaging and laying the groundwork for a powerful strategy.
Rebuild
3
From visual identity to website functionality and brand touchpoints, we rebuild the core elements of your brand to better reflect your vision—and attract your ideal customers.
Develop
4
I’ll craft a simple, consistent, and impactful content game plan for your brand across the right platforms to better connect with its audience.
Optimize
5
MY MISSION
To build standout brands that connect with their audience & sell
We fine-tune your operational systems, automations, and brand funnels to maximize conversions and set you up for growth—without the burnout.
While other coaches focus solely on product development, manufacturing or racking up followers and sales, I work with you to implement a 360° strategy to build brands that connect , convert, and generate sales.
Your goals, products, and brand vision are your superpowers—and when combined with my expertise, knowledge, and resources, we can turn customers into loyal brand advocates.
My mission is to help you clarify your brand, amplify your message, and grow a profitable business that lasts!
FREEBIE
Must-Have Branding Checklist
Kickstart your process of creating a strong brand identity with this essential Branding Checklist.
Satisfied Clients
Amanda Sheppard, SMBR
"Juanita has been of great support during the building phases of two brands. Her expertise and knowledge in the industry is like no other. She has definitely helped bring a long-term goal of mine to life. Communication is great, she delivers on time and has a high level of detail with her work. You can’t go wrong working with Juanita!"
Molly Russo, Vai Swim
"Juanita was fabulous! She is extremely knowledgeable about the industry. You can also tell that she is passionate about what she does. I have a limited background in the fashion industry and she provided very detailed guidance on launching my brand. Utilizing her advice, I felt confident to move forward with my idea. Hire her! You won't regret it."
Winston McFarlane, Parke Avenue
‘Juanita is the best at what she does. So grateful to have found her for this project. It was our first project of this kind, and she guided us through each step of this process. She executed our vision perfectly, introduced us to industry professionals, communicated well, and resolved any issues immediately. We will be hiring Juanita again soon, and highly recommend her services!"
Mason Wallis, Ripped Threads
"Juanita was incredibly knowledgeable and was able to give me several important insights into the fashion industry. She was able to provide me with several key pieces of advice and help me consider aspects of my project that I never would have thought of otherwise. 10/10"
Together, let’s build a