Helping you build a successful fashion brand

You want to own a successful brand but don’t know how to make it happen…

You’re ready 

To wake up to sales notifications every day and own a profitable brand that people love.

You’ve seen

How other brands are taking off and are eager to learn how to achieve the similar success.

You’ve tried

Different tactics on your own or with other teams but still are not where you want to be.

You’ve achieved

Some success and are ready to scale your brand and business to newer heights

Here’s what you should know…

  • Anyone can start a business, but it takes work and expertise to create a successful brand. There are those who wing it and then there are those who skillfully learn the art of brand development. You can play checkers, or learn to master chess. 

  • You don’t need to spend thousands of dollars acquiring an official degree. A fashion university will teach you skills for becoming an employee rather than building a brand. What you need is a business mindset. If you really want to get schooled, you’re better off taking a business or branding course.  text goes here

  • Too often do brands overlook this valuable resource. Working with the right skilled and experienced expert can help remove the guesswork, avoid expensive mistakes, and learn strategies that achieve success. 

Hi there,

I’m Juanita

Your fashion brand strategist

I’m not your typical fashion or beauty brand mentor. Unlike others who have experience in mostly one sector, I possess expertise in design, branding, product development, retail, and marketing. I’ve worked for global multi-million dollar brands and startups with very small budgets.

With decades of experience under my belt working with celebrity brands, mass-market brands, and contemporary designer brands, I have amassed a wealth of knowledge having witnessed who did it right and who did not. I’m passionate about helping people build successful brands. And now I can pass those years of experience and knowledge to you in a shorter amount of time. 

Trusted by Fashion Founders Worldwide

I’m an expert-vetter top 1% of talent on upwork

see what clients say

JIMMY AKBAR, ELSPIRI

"Juanita has been simply amazing. Her attention to detail and worth ethic is very difficult to come by nowadays. She treats our brand like it is hers and we will continue working with her!"

AMANDA SHEPPARD, SMBR

"Juanita has been of great support during the building phases of two brands. Her expertise and knowledge in the industry is like no other. She has definitely helped bring a long-term goal of mine to life. Communication is great, she delivers on time and has a high level of detail with her work. You can’t go wrong working with Juanita!"

WINSTON MCFARLANE, PARKE AVENUE

""Juanita is the best at what she does. So grateful to have found her for this project. It was our first project of this kind, and she guided us through each step of this process. She executed our vision perfectly, introduced us to industry professionals, communicated well, and resolved any issues immediately. We will be hiring Juanita again soon, and highly recommend her services!"

MASON WALLIS, RIPPED THREADS

"Juanita was incredibly knowledgeable and was able to give me several important insights into the fashion industry. She was able to provide me with several key pieces of advice and help me consider aspects of my project that I never would have thought of otherwise. 10/10"

So, how do we get started?

1.

Join the waitlist

Sign up to be amongst those who get discounts and learn about the launch dates of my upcoming webinars, workshops, courses, and giveaways. 

2.

Schedule a consultation

Have questions and ready to get some helpful answers? You can book a 1:1 70-minute consultation to deep dive into any concerns, curiosities, or issues you may have. No topic is too small for us to explore. 

3.

1:1 Mentorship

Be part of a limited amount of people who work with me one-on-one to receive private and personalized mentorship. This customized coaching is designed to provide tailored solutions and resources no matter where you are in your brand journey.